Digital commerce is nothing new, but the pandemic has helped online shopping gain enormous relevance among customers. With this boom, new technologies and innovative strategies have been developed to respond to the needs of customers. Here we present the most important facts and trends.
SELECTED CUSTOMER BEST CASES
Expert talks
D2C as a digital driver of innovation
In the K5 Commerce Cast, we talk with our customer tesa about challenges and efficient strategies for creating a D2C organization in well-established companies.
LOOKING INTO THE FUTURE
DIGITAL COMMERCE TRENDS - FUTURE EDITION
Online retailing is constantly changing and presents retailers with difficult decisions time and time again. However, executives can only make important decisions today if they understand the trends of tomorrow. In the new Future Trends Report, we explain the four most important commerce trends: gamification, data mesh, metaverse, and virtual influencers. They show which course online retailers can set today to stay one step ahead of the competition.
REFRAMING RETAIL - THE WAY WE SHOP HAS CHANGED
What are the latest trends in retail, commerce, and consumer behavior? In our Reframing Retail project, which we are implementing together with the EHI Retail Institute, Visplay and Commercetools, we identify changes and innovations in these areas. With our community, we discuss the pros and cons and share our experiences with added value.
DEEP DIVE INTO DIGITAL COMMERCE
CONTEXTUAL COMMERCE - EXPANDING THE CORE BUSINESS
Contextual Commerce is based on the idea of integrating purchasing options outside of the traditional online store with the goal of expanding the core business into the everyday life of the potential customer. What challenges do companies have to overcome in order to exploit this potential for themselves? And how is contextual commerce put into practice? This report provides the answers.
HOUSE OF D2C® - OUR KEY TO THE D2C BUSINESS
With the D2C Playbook and under the motto "Hacking D2C" we offer stimuli, inspirations, and our own tailor-made approach for building D2C companies. Our framework "HOUSE OF D2C®" helps consumer goods companies to successfully enter the D2C business and build strong customer relationships.
D2C NEW BRAND MANAGEMENT
The successful digital transformation of a company is not just about building an online store. It is about transforming the entire business. In the context of D2C, the first question should be: What customer needs must be satisfied? With our D2C solutions, transformation succeeds.
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About us
Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.
Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.
We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.
We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.
diconium: Creating Digital Champions.
