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SUCCESS IN DIGITAL COMMERCE
In the past two years, digital commerce has experienced a major upswing and has made it indispensable for brands, retailers, and customers alike. Innovative technologies and strategies now dominate online business.

Digital commerce is nothing new, but the pandemic has helped online shopping gain enormous relevance among customers. With this boom, new technologies and innovative strategies have been developed to respond to the needs of customers. Here we present the most important facts and trends. 

Success in digital commerce | Latest news

Brand-new: Digital Commerce Trend Report 2023

Dive with us into the Digital Commerce Trends 2023! The upcoming year will be demanding for decision makers. Crises and consumer fatigue require creativity and a focus on sustainable projects. In our new Digital Commerce Trend Report 2023, we have identified nine topics that managers should already tackle now. Divided into three chapters, you'll read about:

  • Digital Commerce: How will customer needs look in Web 3.0?
  • Sustainability: How can sustainability promote digital transformation?
  • Data: How can organizations become more productive thanks to analytics and data science?

 

Downloadt report

Success in digital commerce | Latest news

D2C STUDY 2022

Our exclusive study, conducted with our partner Statista, shows that both consumers and manufacturers have recognized the benefits of D2C: 90 percent of consumers surveyed have already purchased directly from the manufacturer. And 84 percent of manufacturers who want to introduce or expand D2C want to increasingly use their own online store in the future.

The results indicate that D2C is not just a trend, but a necessity for companies. Our experts explain in ten practical recommendations which strategic, technical, cultural, and communicative considerations they should take into account in order to build up a sustainable D2C business

 

Download study

SELECTED CUSTOMER BEST CASES

Success in digital commerce | Latest news

Kodak Alaris

We supported our client Kodak Alaris in developing a digital fulfillment system that enables consumers to order digital print jobs or receive them directly on site. In addition to strategy and consulting, we also contributed our expertise in product cataloging and master data management.    

 

VIEW CUSTOMER CASE

Success in digital commerce | Latest news

EDEKA

Together with Edeka Minden, we created a concept on the basis of which the new implementation of a new store system was carried out. This created a central platform for content, ordering and research, and integrated services that enabled a seamless user experience. 

 

VIEW  CUSTOMER CASE

Expert talks

D2C as a digital driver of innovation

In the K5 Commerce Cast, we talk with our customer tesa about challenges and efficient strategies for creating a D2C organization in well-established companies.

Listen in now

Success in digital commerce | Latest news

DICONIUM TALKS #SNACKABLE

Everyone is talking about trends like D2C, Omnichannel, LiveShopping, and Social Commerce.  But how do you grapple with these topics and manage them at the same time? In our #snackable video series, we talk to entrepreneurs, division heads, and managers about HOW! How is strategy implemented and what challenges arise technologically, organizationally, process-wise, but also on the cultural and employee level? We investigate the ‘engine room’ of this ‘how’, talk about operational pain, and give insights on how different companies deal with the challenges of digitalization.

 

 

DISCOVER PLAYLIST

LOOKING INTO THE FUTURE

DIGITAL COMMERCE TRENDS - FUTURE EDITION

Online retailing is constantly changing and presents retailers with difficult decisions time and time again. However, executives can only make important decisions today if they understand the trends of tomorrow. In the new Future Trends Report, we explain the four most important commerce trends: gamification, data mesh, metaverse, and virtual influencers. They show which course online retailers can set today to stay one step ahead of the competition.  

REFRAMING RETAIL - THE WAY WE SHOP HAS CHANGED

What are the latest trends in retail, commerce, and consumer behavior? In our Reframing Retail project, which we are implementing together with the EHI Retail Institute, Visplay and Commercetools, we identify changes and innovations in these areas. With our community, we discuss the pros and cons and share our experiences with added value. 

DEEP DIVE INTO DIGITAL COMMERCE

CONTEXTUAL COMMERCE - EXPANDING THE CORE BUSINESS

Contextual Commerce is based on the idea of integrating purchasing options outside of the traditional online store with the goal of expanding the core business into the everyday life of the potential customer. What challenges do companies have to overcome in order to exploit this potential for themselves? And how is contextual commerce put into practice? This report provides the answers.

HOUSE OF D2C® - OUR KEY TO THE D2C BUSINESS

With the D2C Playbook and under the motto "Hacking D2C" we offer stimuli, inspirations, and our own tailor-made approach for building D2C companies. Our framework "HOUSE OF D2C®" helps consumer goods companies to successfully enter the D2C business and build strong customer relationships.

D2C NEW BRAND MANAGEMENT

The successful digital transformation of a company is not just about building an online store. It is about transforming the entire business. In the context of D2C, the first question should be: What customer needs must be satisfied? With our D2C solutions, transformation succeeds.

Success in digital commerce | Latest news

THE OMNICHANNEL FRAMEWORK

A rising number of consumers are using a many different channels for getting information about companies and prmotions, in order to purchase products and services. In other words: Companies can engage with consumers through a lot of different touchpoints. While the majority of companies believe the implementation of an omnichannel approach is therefore imporant, there is often a lack of implementation und exucuation. Our omnichannel framework helps companies make the customer experience as convenient and seamless as possible.  

 

READ MORE ABOUT THE FRAMEWORK

Rewrite Tech

Success in digital commerce | Latest news

Our in-depth blog & podcast about all things tech – made for tech experts, by tech experts.


REWRITE TECH deals with the visions and trends of the tech scene. Our interview partners are the pioneers of the digital industry – they share with us their visions, trends and experiences, and provide deeper insights into topics that engage the coding community.

 

Discover REWRITE TECH

ANY FURTHER QUESTIONS? CONTACT US!

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

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