Offerings AI in E-Commerce

Conversational Commerce Kickstart

Conversational Commerce Kickstart

The Conversational Commerce Kickstart is a compact, two-day workshop for e-commerce organizations. It provides a clear decision-making basis for your next step in conversational commerce.
Book a scoping call

In two days to a clear roadmap for Conversational Commerce

Many e-commerce organizations are experimenting with conversational commerce initiatives or are already using chatbots, assistants, or generative AI solutions without clearly defined, scalable decision-making criteria in a commerce context.
Our Kickstart workshop creates exactly that: a structured, practical decision-making framework — including use cases and transition responses along the customer journey.

The format is especially suitable for teams:

  • That are looking for a quick introduction to conversational commerce or guided selling.

  • That have several conversational or guided selling ideas, but no clear prioritization yet.

  • That expect a well-founded go/no-go basis for a pilot.

  • That are ready to make decisions and move into implementation, and see the Kickstart as the starting point for a real project.

Typical roles in the workshop are:

Business Owner / Head of E-Commerce, Marketing / CRM, Customer Service, UX / Journey Owner, IT / Enterprise Architecture, Data / Analytics, and Management and decision-makers. 

Important: The Kickstart requires decision-making readiness.

Our Approach: Decision cases instead of feature ideas

We understand conversational commerce not primarily as an interface, but as a decision-making and guidance system along the customer journey.

In the workshop, use cases are consistently treated as decision cases. Clearly described decision situations involving:

  • perceived uncertainty or risk

  • relevant business impact

  • and an expected course of action.


This decision-case logic forms the basis for prioritization, MVP scoping, and the management decision on the next step.

How the 2-day Kickstart is structured

day 01

Create clarity and open up the decision space

 

Introduction to Conversational Commerce


Shared understanding of terminology and expectations. Clear distinction between chat, conversation, recommendation, and guided selling. Focus on relevant decision moments in commerce.



References & practical examples


Proven conversational commerce and guided selling implementations as a reality check for feasibility and business impact.



Business context & target picture


Deriving clear areas of impact from business goals and KPIs. Conversational commerce as a lever for decision quality — not as a feature set.

day 02

Prioritize decision cases and make the starting decision

 

Journey & decision-case discovery


Identification of relevant decision, uncertainty, and handover moments along the customer journey.



Prioritization & pilot scoping


Evaluation of decision cases using a pilot readiness score. Deliberate pilot selection with top pilot, shortlist, and out-of-scope classification.



MVP scope & project start


Scoping of a realistically implementable MVP, including initial hypotheses on recommendation, explainability, and handover logic, as well as a clear project setup.

your outcome
after two days

At the end of the Conversational Commerce Kickstart, you will have a management-ready go/no-go or start decision and a clear path into piloting or implementation. All outcomes are designed to support decision-making and pilot readiness — not exhaustive development.

  • A business-anchored target picture for conversational commerce.

  • A journey map with decision, uncertainty, and handover gaps.

  • Clearly described decision-case candidates instead of loose use-case ideas.

  • A pilot readiness score for systematic evaluation.

  • A deliberate pilot selection decision.

  • A prioritized MVP scope.

  • A project setup with goals, roles, and next steps.

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NEXT STEPS

In a short scoping call of 30–45 minutes, we jointly clarify your goals, existing journey or data insights, and possible decision-case candidates.
Afterwards, you decide whether and how the Conversational Commerce Kickstart is the right entry point for you.