Manufacturer

SMART SHOP

A sales-oriented platform with high performance and optimized IT infrastructure. And don't forget the service-oriented features, smooth handling and customer-centric design.

Digital Sales Solutions

Our story

01

Task

 
The aim was to establish an online store that is as future-oriented and reliable as the manufacturer itself - with service-oriented features, smooth handling and customer-centric design. In other words, a sales-oriented platform with high performance and optimized IT infrastructure.  

02

The Challenge

 

It is not a given that the Smart Shop looks like a single entity. The website, catalog, configurator and the actual store are based on different system architectures. The biggest challenges for diconium were therefore the establishment of a comprehensive design and a unique login for all areas (single sign-on). This required complex, partly agile coordination processes with the different service providers, which were initiated and coordinated by diconium's experts.  

03

Our Solution

diconium supervised the project not only as developer, but is also responsible for usability & design as well as project management. The focus of the measures was the realization of the Smart Shop based on Intershop 7.8. Of high priority were a smooth session handling as well as the uniform design. diconium also implemented the "My Account" area and the checkout. For the manufacturer's internal user management, diconium also developed a customized user management tool. 

04

Successes

We achieved a seamless customer experience across various services and store elements, implementing single sign-on support despite a diversified architecture. Additionally, we successfully rolled out the platform to over 20 countries, including the USA, Mexico, and China. 

gettyimages-1185677818-2048x2048

ABOUT MANUFACTURER

Client: A leading manufacturer of machine components

Industry: Machine engineering

Business: B2B

Technology: Intershop 7.8

istockphoto-1403817315-2048x2048 gettyimages-1185677818-2048x2048

ready to update your business?

Let's talk!

Axel Wetten

senior business development manager

Axel+Wetten