Industry: Filtration
Business: B2B
Technology: TYPO3
diconium expertise: Analysis & evaluation, strategy, brand architecture, corporate website (incl. UX & SEO)
Web: www.mann-hummel.com
diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories.
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