Mann+Hummel
Brand Strategy & Corporate Website
diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic way - from brand strategy to the corporate website.

At a glance

Industry: Filtration

Business: B2B

Technology: TYPO3

diconium expertise: Analysis & evaluation, strategy, brand architecture, corporate website (incl. UX & SEO)

Web: www.mann-hummel.com

 

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Brand Strategy & Corporate Website

Client

With more than 20,000 employees, MANN+HUMMEL is the world market leader for filtration - with locations on every continent. The hidden champion combines the knowledge and experience of its employees with reliable technology and groundbreaking innovations. MANN+HUMMEL creates solutions for "clean air, clean water, clean mobility" and thus makes our world a little better every day - at least cleaner.

3.9 billion € turnover (2018/19)

~20,000 employees

> 80 sites worldwide

73,000 products

Task

  • Making MANN+HUMMEL tangible as a unit for customers, employees and applicants.

Solution

diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories.

 

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Successes

  • Holistic customer care - from strategy to implementation
  • Target group-specific brand positioning with clear customer focus
  • Brand architecture brings corporate and product brand together
  • Storytelling across multiple digital media
  • Comprehensive, search engine-optimized content
  • The brand essence can be experienced on all levels

What's next?

 

You contact at diconium

Simone Zahn
director business development