Mann+Hummel
Brand Strategy & Corporate Website
diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic way - from brand strategy to the corporate website.
AT A GLANCE
Industry: Filtration
Business: B2B
Technology: TYPO3
diconium expertise: Analysis & evaluation, strategy, brand architecture, corporate website (incl. UX & SEO)
Web: www.mann-hummel.com
Task
- Making MANN+HUMMEL tangible as a unit for customers, employees and applicants.
SOLUTION
diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories.
Successes
- Holistic customer care - from strategy to implementation
- Target group-specific brand positioning with clear customer focus
- Brand architecture brings corporate and product brand together
- Storytelling across multiple digital media
- Comprehensive, search engine-optimized content
- The brand essence can be experienced on all levels
What's next?
You contact at diconium
Anna Holz
business development executive
