Customer Experience Platform
Seamless customer experience thanks to a central platform with new store and numerous convenience features.


Industry: Machine tools, laser technology, electronics

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud

diconium expertise: UX, Commerce, Platform, API Management, Test Management



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"diconium has been supporting us since 2018 as a reliable partner in the implementation of our new platform, as well as in all related questions. It is especially here that we appreciate the exchange with our colleagues at diconium, as they often know how to convince with their expertise."

Tilmann Vogel, Solution Architect eShop, TRUMPF

Customer Experience Platform


As a high-tech company, TRUMPF offers manufacturing solutions in the fields of machine tools, laser technology, electronics and Industry 4.0.

3,784 million € turnover (2018/19)

~14,500 employees

13 production/sales locations (Germany)

70 subsidiaries


  • Replacement of the previous store
  • Store integration in new platform
  • Optimization of the user experience
  • International rollout


The heart of the new platform is the redesigned store. In order to avoid incorrect orders in the future, an intuitive machine-product matching was developed. In this way, the customer only sees the products he needs for his machine. This is also secured after the shopping cart. The filter is also retained for a new order.


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  • Central platform (content, ordering, research)
  • Integration/combination of services/third party services
  • Seamless User Experience
  • Fewer incorrect orders
  • Stronger customer loyalty

What's next?


Your contact at diconium

Axel Wetten
senior business development manager