Trumpf

CUSTOMER EXPERIENCE PLATFORM

Seamless customer experience thanks to a central platform with new store and numerous convenience features.

UX Consulting
Technology Solutions
Customer Experience

Our story

01

The Challenge

 

The challenge was to replace the previous store and integrate it into a new platform, optimizing the user experience while preparing for an international rollout. This required a seamless transition to ensure consistent performance and usability across different markets, while maintaining the core functionality of the platform.

02

Our Solution

The heart of the new platform is the redesigned store. In order to avoid incorrect orders in the future, an intuitive machine-product matching was developed. In this way, the customer only sees the products he needs for his machine. This is also secured after the shopping cart. The filter is also retained for a new order. 

03

Successes

Successes included the development of a central platform for content, ordering, and research, as well as the successful integration of services and third-party offerings. This resulted in a seamless user experience, fewer incorrect orders, and stronger customer loyalty. The new platform also allowed for more efficient operations and enhanced overall customer satisfaction.

diconium has been supporting us since 2018 as a reliable partner in the implementation of our new platform, as well as in all related questions. It is especially here that we appreciate the exchange with our colleagues at diconium, as they often know how to convince with their expertise.

Tilmann Vogel

Solution Architect eShop / TRUMPF

case_study_trumpf

ABOUT TRUMPF

Industry: Machine tools, laser technology, electronics

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud

Web: www.trumpf.com

As a high-tech company, TRUMPF offers manufacturing solutions in the fields of machine tools, laser technology, electronics and Industry 4.0.

  • 4,2 Mrd. € turnover (2021/22)
  • 16.554 employees
  • 13 production/sales locations (Germany)
  • 70 subsidiaries
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Axel Wetten

senior business development manager

Axel+Wetten

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