Trumpf
Trumpf
CUSTOMER EXPERIENCE PLATFORM
Seamless customer experience thanks to a central platform with new store and numerous convenience features.
Our story
01
The Challenge
The challenge was to replace the previous store and integrate it into a new platform, optimizing the user experience while preparing for an international rollout. This required a seamless transition to ensure consistent performance and usability across different markets, while maintaining the core functionality of the platform.
02
Our Solution
The heart of the new platform is the redesigned store. In order to avoid incorrect orders in the future, an intuitive machine-product matching was developed. In this way, the customer only sees the products he needs for his machine. This is also secured after the shopping cart. The filter is also retained for a new order.
03
Successes
Successes included the development of a central platform for content, ordering, and research, as well as the successful integration of services and third-party offerings. This resulted in a seamless user experience, fewer incorrect orders, and stronger customer loyalty. The new platform also allowed for more efficient operations and enhanced overall customer satisfaction.
diconium has been supporting us since 2018 as a reliable partner in the implementation of our new platform, as well as in all related questions. It is especially here that we appreciate the exchange with our colleagues at diconium, as they often know how to convince with their expertise.
Tilmann Vogel
Solution Architect eShop / TRUMPF

ABOUT TRUMPF
Industry: Machine tools, laser technology, electronics
Business: B2B
Technology: Intershop Commerce Suite, Azure Cloud
Web: www.trumpf.com
As a high-tech company, TRUMPF offers manufacturing solutions in the fields of machine tools, laser technology, electronics and Industry 4.0.
- 4,2 Mrd. € turnover (2021/22)
- 16.554 employees
- 13 production/sales locations (Germany)
- 70 subsidiaries

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Axel Wetten
senior business development manager

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