Trumpf

At a glance

Industry: Machine tools, laser technology, electronics

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud

As a high-tech company, TRUMPF offers manufacturing solutions in the fields of machine tools, laser technology, electronics and Industry 4.0.

4,2 million € turnover (2021/22)
16.554 employees
13 production/sales locations (Germany)
70 subsidiaries

Seamless customer experience thanks to a central platform with new store and numerous convenience features.

Our story

01

The Challenge

Replacement of the previous store

Store integration in new platform

Optimization of the user experience

International rollout

02

Our solution

The heart of the new platform is the redesigned store. In order to avoid incorrect orders in the future, an intuitive machine-product matching was developed. In this way, the customer only sees the products he needs for his machine. This is also secured after the shopping cart. The filter is also retained for a new order.

03

Successes

Central platform (content, ordering, research)

Integration/combination of services/third party services

Seamless User Experience

Fewer incorrect orders

Stronger customer loyalty

Expertises used for Trumpf

UX Consulting

Technology Solutions

Customer Experience

UX Consulting

Technology Solutions

Customer Experience

UX Consulting

Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.