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At a glance

Industry: Machine tools, laser technology, electronics

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud



As a high-tech company, TRUMPF offers manufacturing solutions in the fields of machine tools, laser technology, electronics and Industry 4.0.

  • 4,2 Mrd. € turnover (2021/22)
  • 16.554 employees
  • 13 production/sales locations (Germany)
  • 70 subsidiaries

Seamless customer experience thanks to a central platform with new store and numerous convenience features.


Our story


The Challenge
Replacement of the previous store
Store integration in new platform
Optimization of the user experience
International rollout 


Our solution

The heart of the new platform is the redesigned store. In order to avoid incorrect orders in the future, an intuitive machine-product matching was developed. In this way, the customer only sees the products he needs for his machine. This is also secured after the shopping cart. The filter is also retained for a new order. 


Central platform (content, ordering, research)
Integration/combination of services/third party services
Seamless User Experience
Fewer incorrect orders
Stronger customer loyalty

Expertises used for Trumpf

UX Consulting
Technology Solutions
Customer Experience
UX Consulting
Technology Solutions
Customer Experience
UX Consulting 

Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.

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diconium has been supporting us since 2018 as a reliable partner in the implementation of our new platform, as well as in all related questions. It is especially here that we appreciate the exchange with our colleagues at diconium, as they often know how to convince with their expertise.

Tilmann Vogel

Solution Architect eShop | TRUMPF

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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