Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales.

In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or SICK. As a part of Volkswagen. Independent in the way we think and act.


We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth. 

diconium: Creating Digital Champions.


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The Volkswagen Group, headquartered in Wolfsburg, Germany, is one of the world's leading automobile manufacturers and the largest car producer in Europe.

VMware, a global leader in cloud infrastructure and business mobility, is accelerating digital transformation. The company enables its customers to master a software-defined approach to business and IT.

CARIAD is building the leading tech stack for the automotive industry. The goal is to create a new automotive experience and increase the pace of innovation at the Volkswagen Group to make the car a sustainable, safe and seamlessly connected mobility companion in a digital world.


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Our services

A digital strategy is only as good as its implementation. And: How far will you get with a technically flawless infrastructure that doesn't fit your goals? In digitalization, everything is connected. That is why diconium has been supporting companies and brands throughout the entire process of digital transformation since 1995. 


Innovation & Strategy


Cutomer Experiences


Data & AI


Commerce Solutions


Technology Solutions







We enable your organization for digital commerce from strategy, technology, data, processes to organization – end to end.


We expand & scale your market penetration together accelerated by a network of partners, technologies, platforms, subject matter experts and talents.


We help your organization to grow services and new business models, and operate digitally in new markets, segments or channels by a data-driven organization, efficient processes and a scalable technology infrastructure.


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Customer Experience Platform

For the hidden champion Trumpf, we created seamless customer experience thanks to a central platform with new store and numerous convenience features.

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Digital Commerce Services

The Digital Commerce Platform (DCP) for a leading global automotive brand bundles sales and service channels; additional digital solutions improve the customer experience.

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Expert talks

D2C as a digital driver of innovation

In the K5 Commerce Cast, we talk with our customer tesa about challenges and efficient strategies for creating a D2C organization in well-established companies.

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Our Partners

Realize a personalized cross-channel customer experience with diconium as Adobe Experience Cloud Partner. Besides the specialisation as Adobe Experience Manager specialised Partner we are also Adobe Experience Manager - Run and Operate specialised Partner. Learn more.

diconium is one of four flagship partners in the Microsoft Agency Partner Program. Benefit from our strategic partnership, in which we combine our many years of IT and e-commerce experience (including with the shop systems of SAP, Adobe, Commercetools and Intershop) and our AI and IoT know-how with the strengths of the potent Microsoft ecosystem. Learn more. 

commercetools is a cloud-based e-commerce platform with API First approach. With the commercetools platform, diconium offers the optimal basis for a modern microservice architecture. The technology offers multilingual shop frontends with flexible payment and shipping methods, integrated PIM to manage multiple catalogs and inventories for all sales channels. Learn more.



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Daniel Rebhorn
co-founder/managing director diconium

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Anja Hendel
managing director diconium

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Swantje Kowarsch
managing director diconium data

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Tobias Margarit
managing director diconium romania S.R.L. / evangelist data science

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Marcus Worbs
managing director diconium strategy

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Holger Blank
managing director diconium digital solutions

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Roland Oberdorfer
managing partner diconium US