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At a glance

Industry: IT services, direct sales of IT products

Business: B2B

Technology: SAP Hybris



Bechtle is the largest German IT system house and one of the most important IT service providers in Europe. For more than 40 years, the company has championed a forward-thinking approach while specializing in IT expertise and partnership. The combination of direct sales of IT products with comprehensive system house services positions Bechtle as a future-oriented IT partner for SMEs, corporations, and public sector clients. 


  • 6,028 billion € revenue (2019)
  • > 14.505 employees in Europe
  • 85 IT system houses (DACH)
  • Around 40,000 hardware and software products 

Our story


The Challenge

In 2016, Bechtle had a heterogeneous commerce landscape characterized by stores of different sizes and functionalities. To offer customers a unified solution, Bechtle partnered with diconium for support in conceptualization and implementation. Together, we pursued as partners the goal of designing and implementing a central brand platform with an integrated store and a new omnichannel and product content management system. The main task was to seamlessly migrate existing customers to the new system and integrate new customers directly at the same time. Bechtle and diconium successfully completed the migration in 2021. Since then, we have been working together on the next challenge of adapting the central brand platform to the rapid changes in the market. 



Our solution

The architectural basis consists of a microservice architecture where diconium has integrated an SAP commerce store. A flexible system of switchable functions allows Bechtle to serve its diverse customers from all industries and public administration with varying degrees of automation. This provides added value by offering small customers a straightforward shop experience, while large customers have access to extensive management functions and ordering capabilities.

Bechtle pursues a mobile-first strategy to meet constantly changing customer needs. 



Through the website, the company has established a robust e-commerce platform, facilitating the swift integration of additional company units. Bechtle positions itself as the IT partner of the future for its customers, with its ultimate goal being their sustainable success. To ensure this, Bechtle relies on flexible solutions and innovative technologies. 

We have enjoyed a close partnership with diconium for many years. Our collaboration is characterized by regular exchanges and the joint development of creative ideas and solutions. This basis allows us to respond flexibly to the individual needs of our customers in the future and always offer them the best service.

Christian Schmidt

Digital Service Consultant | Bechtle

Expertises used for Bechtle

Innovation & Strategy
Online marketplaces & platforms
Data & AI
Innovation & Strategy
Online marketplaces & platforms
Data & AI
Innovation & Strategy

Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.

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Axel Wetten
senior business development manager

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