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At a glance

Industry: IT services

Business: B2B

Technology: SAP Hybris



Bechtle is one of the most successful IT service providers in Europe. For more than three decades, the largest independent IT system house has stood for IT competence, strength, partnership, and a forward-looking approach.

  • 6 billion € revenue (2019)
  • > 14, 505 employees in Europe
  • > 70,000 customers
  • 85 IT system houses (DACH)

Our story


The Challenge
Consolidate all Bechtle websites on a central brand platform
Implement brand-driven, visionary online presence with integrated store
Intelligent cross-selling of proprietary portfolio
portfolio of products and services
Adapt for country markets
Combine comprehensive content, services, and store products in a unified presence and make it intuitively accessible to users


Our solution

diconium has combined Bechtle's complete portfolio of products and B2B services on a single platform, thereby enabling content synergies and cross-selling opportunities between corporate content and store products. The innovation is in the details, especially in the store, which has been completely rethought and now follows the motto "less is more". Now the upper area of the product pages is aimed at pragmatists who want to buy quickly. Specialists learn more about the details and features of the product as they scroll.  

The demand for usability and accessibility is supported by a clear, fully responsive flat design and provides a generous, clear image on large viewports.  
Conceptual and technical consulting
UX design
Implementation on SAP Hybris basis
Scaling to different markets


Holistic digital presence with the ability to intelligently link corporate content with store, service, and training content
User-centric, fully responsive site
Replacement and integration of the Public Shop and the regular customer shop
Rollout in 14 European countries, implementation of country specifics
Connection of microservices for authorization, pricing and product data

Expertises used for Bechtle

Innovation & Strategy
UX Consulting
Innovation & Strategy
UX Consulting
Innovation & Strategy

Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.

Read more

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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