BECHTLE

Brand platform with integrated shop

ROLLOUT

to over 14 countries

CENTRALIZATION

of contents and services

Client

Bechtle is one of the most successful IT service providers in Europe. For over three decades, the largest independent IT system house has stood for IT competence, strength, partnership and a view forward. 

70 IT systen houses (DACH)

3.57 bn Euro
turnover (2017)

> 8,600 employees

70,000 customers

 

TASK

  • Consolidating all Bechtle websites on a central brand platform
  • Implementing a brand-driven, visionary online presence with integrated shop
  • Enabling intelligent cross-selling of the product and service portfolio
  • Adapting for international markets
  • Combining comprehensive content, services and shop products in a uniform appearance and making it intuitively accessible to users

Solution

diconium has combined Bechtle's complete portfolio of products and B2B services on one platform, thus enabling content synergies and cross-selling opportunities between corporate content and shop products. The innovation lies in the details, especially in the shop, which was completely rethought and follows the motto "less is more". Now the upper section of the product pages is addressed to pragmatists who want to buy quickly, specialists learn more about the details and features of the product as they scroll down. The usability and accessibility requirements are supported by a clear, fully responsive flat design that is as functional as possible on mobile devices and generous and clear on large viewports.   

  • Conceptual and technical consulting
  • Conception
  • UX Design
  • Implementation on SAP Hybris basis
  • Scaling to differtent markets

SUCCESSES

  • Holistic digital presence with the option of intelligently linking corporate content with shop, service and training content
  • User-centered and fully responsive site
  • Replacement and integration of the public shop and the core customer shops
  • Rollout in 14 European countries, implementation of country specifics
  • Connection of microservices for authorization, pricing and product data

AT A GLANCE

Sector IT services

Business area B2B

Measures Consulting, conception, UX design, implementation

Technologies SAP Hybris

Web www.bechtle.com

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