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At a glance

Industry: IT services

Business: B2B

Technology: SAP Hybris

Web: www.bechtle.com

 

Bechtle is one of the most successful IT service providers in Europe. For more than three decades, the largest independent IT system house has stood for IT competence, strength, partnership, and a forward-looking approach.

  • 6 billion € revenue (2019)
  • > 14, 505 employees in Europe
  • > 70,000 customers
  • 85 IT system houses (DACH)
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Our story

01

The Challenge
 
Consolidate all Bechtle websites on a central brand platform
 
Implement brand-driven, visionary online presence with integrated store
 
Intelligent cross-selling of proprietary portfolio
 
portfolio of products and services
 
Adapt for country markets
 
Combine comprehensive content, services, and store products in a unified presence and make it intuitively accessible to users
 

02

Our solution
 

diconium has combined Bechtle's complete portfolio of products and B2B services on a single platform, thereby enabling content synergies and cross-selling opportunities between corporate content and store products. The innovation is in the details, especially in the store, which has been completely rethought and now follows the motto "less is more". Now the upper area of the product pages is aimed at pragmatists who want to buy quickly. Specialists learn more about the details and features of the product as they scroll.  

 
The demand for usability and accessibility is supported by a clear, fully responsive flat design and provides a generous, clear image on large viewports.  
 
Conceptual and technical consulting
 
Concept
 
UX design
 
Implementation on SAP Hybris basis
 
Scaling to different markets

03

Successes
 
Holistic digital presence with the ability to intelligently link corporate content with store, service, and training content
 
User-centric, fully responsive site
 
Replacement and integration of the Public Shop and the regular customer shop
 
Rollout in 14 European countries, implementation of country specifics
 
Connection of microservices for authorization, pricing and product data

Expertises used for Bechtle

Innovation & Strategy
UX Consulting
UX-/UI-Design
Innovation & Strategy
UX Consulting
UX-/UI-Design
Innovation & Strategy

Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.

Read more

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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