This is Us

Swantje Kowarsch

managing director diconium data

Swantje Kowarsch is Managing Director of diconium data, the partner for the service areas Smart Content & Campaign, Personalization & Analytics as well as Data Sciences & AI. With over 18 years of international experience in brand and sales strategy as well as in the conception and scaling of digital products, Swantje has realized successful projects in data-driven corporate management at Porsche and Audi, among others. Before joining diconium, the social and business communication expert headed the Performance Marketing & Data department at Audi Business Innovation and was responsible for the international product development and customer experience of digital mobility services.

Michael Achatz

managing director diconium auto

Michael Achatz is Managing Director of diconium auto. He is responsible for the business relating to software and security solutions for the mobility industry. He successfully helped build up diconium auto. The team of over 100 specialists from cybersecurity, functional safety and infotainment to autonomous driving is growing continuously. He started working at diconium back in 2016, most recently as Senior Director Embitel. Prior to that, he managed the launch and operations of diconium42 and its successful integration into CARIAD. The experienced developer began his career as a software engineer at Deutsche Post.

Stephan Ahrweiler

managing director diconium strategy

Stephan Ahrweiler has been Managing Director of diconium strategy since July 2024. Together with more than 100 dedicated consultants, his team advises clients on strategic, organizational, and growth topics, offering a portfolio that includes digital sales solutions, AI transformation, and software defined products. Prior to his role as Managing Director, Stephan had already been working for diconium strategy since 2016, most recently as a Senior Partner.

His professional background is in strategy and business consulting, (re-)organization, and corporate development, with a strong focus on digitization and its impact on established companies. He has advised a variety of medium and large-sized companies, including Volkswagen, CARIAD, Mercedes Benz, Stihl, Telefónica, and 1&1.

Before joining diconium, Stephan founded and established digital units and launched digital products during the early days of apps. His passion for digitalization goes back to the 1990s when he assembled his own computers.