Häfele
B2B Online Platform Rollout
A unified B2B online platform with access to over 100,000 products with product information, installation manuals and service documents.

At a glance

Industry: Fittings, electr. locking systems

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud

diconium expertise: Intershop Commerce Suite

Web: www.haefele.de

 

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"Häfele's philosophy is to get as close as possible to its customers. This is reflected in a user-friendly online platform that combines information and search and navigation options with order management functions."

Axel Köhler | Chief Sales Officer | Intershop Communications AG

B2B Online Platform

Client

Häfele is an internationally operating company for hardware technology and electronic locking systems. Today, customers from over 150 countries rely on Häfele's expertise and performance.

1,375 million € turnover (2017)

~7,600 employees

37 subsidiaries

154,000 articles

Task

  • Optimize B2B sales and service platform
  • Increase attractiveness through new features
  • Scale for global rollout

Solution

The unified B2B platform based on Intershop gives business customers access to over 100,000 products with product information such as CAD and CAM data, installation manuals, and service documents. To help customers quickly find the right product, the site offers detailed search functions with product comparisons, as well as additional services such as suggestions and inspiration. Users can manage and track orders via personal accounts, view their order history and create customized stock lists.

  • Migration to latest Intershop platform
  • Integration of a comprehensive search and navigation engine
  • Extensive account management capabilities
  • Ongoing optimization
  • Continuous functional enhancement

 

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Successes

  • Extensive search and navigation options
  • Comprehensive order management functions
  • Improvement of the personalized user experience in the web shop
  • Integration of new features
  • Rollout to over 40 countries (DACH, UK, China, Russia, USA ...)

What's next?

 

You contact at diconium

Simone Zahn
director business development