AT A GLANCE
Industry: Fittings, electr. locking systems
Business: B2B
Technology: Intershop Commerce Suite, Azure Cloud
diconium expertise: Intershop Commerce Platform
Web: www.haefele.de
"Häfele's philosophy is to get as close as possible to its customers. This is reflected in a user-friendly online platform that combines information and search and navigation options with order management functions."
Markus Klahn | Chief Sales Officer | Intershop Communications AG
Task
- Optimize B2B sales and service platform
- Increase attractiveness through new features
- Scale for global rollout
SOLUTION
The unified B2B platform based on Intershop gives business customers access to over 100,000 products with product information such as CAD and CAM data, installation manuals, and service documents. To help customers quickly find the right product, the site offers detailed search functions with product comparisons, as well as additional services such as suggestions and inspiration. Users can manage and track orders via personal accounts, view their order history and create customized stock lists.
- Migration to latest Intershop platform
- Integration of a comprehensive search and navigation engine
- Extensive account management capabilities
- Ongoing optimization
- Continuous functional enhancement
Successes
- Extensive search and navigation options
- Comprehensive order management functions
- Improvement of the personalized user experience in the web shop
- Integration of new features
- Rollout to over 40 countries (DACH, UK, China, Russia, USA, etc.)
What's next?
You contact at diconium
