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At a glance

Industry: Fittings, electr. locking systems

Business: B2B

Technology: Intershop Commerce Suite, Azure Cloud

Web: www.haefele.de

 

Häfele is an internationally operating company for hardware technology and electronic locking systems. Today, customers from over 150 countries rely on Häfele's expertise and performance.

  • 1.87 billion € turnover (2022)
  • 8,000 employees (2022)
  • 38 subsidiaries
  • 154,000 articles

A unified B2B online platform with access to over 100,000 products with product information, installation manuals and service documents.

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Our story

01

The Challenge
diconium_commerce_service_optimization

Optimize B2B sales and service platform

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Increase attractiveness through new features

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Scale for global rollout

02

Our solution
 
The unified B2B platform based on Intershop gives business customers access to over 100,000 products with product information such as CAD and CAM data, installation manuals, and service documents. To help customers quickly find the right product, the site offers detailed search functions with product comparisons, as well as additional services such as suggestions and inspiration. Users can manage and track orders via personal accounts, view their order history and create customized stock lists.
Migration to latest Intershop platform
 
Integration of a comprehensive search and navigation engine
 
Extensive account management capabilities
 
Ongoing optimization
 
Continuous functional enhancement

03

Successes
 
Extensive search and navigation options
 
Comprehensive order management functions
 
Improvement of the personalized user experience in the web shop
 
Integration of new features
 
Rollout to over 40 countries (DACH, UK, China, Russia, USA, etc.)

Expertises used

Omnichannel Commerce
Omnichannel Commerce
Omnichannel Commerce

Digitalization makes the customer's journey ever more complex. diconium turns this challenge into a core competence: on the basis of intensive expert workshops, we design cross-channel platforms, which allow your company to efficiently use customer data, improve existing customer relationships and generate new leads.

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Häfele's philosophy is to get as close as possible to its customers. This is reflected in a user-friendly online platform that combines information and search and navigation options with order management functions.

Markus Klahn

Chief Sales Officer | Intershop Communications AG


Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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