Häfele

B2B online platform rollout

Rollout

in over 40 countries

Integration

of various new features

"Häfele's philosophy is to get as close as possible to its customers. This is reflected in a user-friendly online platform that combines information with search and navigation features and order management functions".
Axel Köhler | Sales Executive | Intershop Communications AG

CLIENT

Häfele is an internationally operating company for hardware and fitting systems as well as electronic locking systems. Today, customers from over 150 countries rely on the competence and performance of Häfele.

1,375 billion EUR turnover (2017)

37  subsidiaries

> 7,600 employees

154,000 products

referenzen-haefele-diconium-03

Task

  • Optimizing the B2B sales and service platform
  • Increasing attractivity through new features
  • Global rollout

challenge

  • Making websites easier to navigate
  • Including country specifications
  • Creating a future-proof solution

solution

The unified, Intershop based B2B platform gives business customers access to over 100,000 products with product information such as CAD and CAM data, installation manuals, and service documents. To help customers find the right product more quickly, the site offers detailed search functions with product comparisons and additional services such as suggestions and inspiration. Users can manage and track orders through personal accounts, view their order history, and create customized stock lists.

  • Migration to the latest Intershop platform
  • Integration of a extensive search and navigation engine
  • Comprehensive account management options
  • Ongoing optimization
  • Continuous functional expansion
referenzen-haefele-diconium-01

successes

  • Extensive search and navigation options
  • Comprehensive order management functions
  • Improvement of the personalized user experience in the webshop
  • Integration of new features
  • Rollout to over 40 countries (e.g. Germany, Switzerland, UK, China, Russia, USA)

at a glance

Business Fittings, electrical locking systems
Field of business
B2B
Measures
Optimization and rollout of the B2B platform, Intershop migration
Technologies
Intershop Commerce Suite
Web
www.haefele.de