CLIENT

Häfele is an internationally operating company for hardware and fitting systems as well as electronic locking systems. Today, customers from over 150 countries rely on the competence and performance of Häfele.

1,375 billion EUR turnover (2017)

37 subsidiaries

> 7,600 employees

154,000 products

Task

Optimizing the B2B sales and service platform

Increasing attractivity through new features

Global rollout

challenge

Making websites easier to navigate

Including country specifications

Creating a future-proof solution

solution

The unified, Intershop based B2B platform gives business customers access to over 100,000 products with product information such as CAD and CAM data, installation manuals, and service documents. To help customers find the right product more quickly, the site offers detailed search functions with product comparisons and additional services such as suggestions and inspiration. Users can manage and track orders through personal accounts, view their order history, and create customized stock lists.

Migration to the latest Intershop platform

Integration of a extensive search and navigation engine

Comprehensive account management options

Ongoing optimization

Continuous functional expansion

successes

Extensive search and navigation options

Comprehensive order management functions

Improvement of the personalized user experience in the webshop

Integration of new features

Rollout to over 40 countries (e.g. Germany, Switzerland, UK, China, Russia, USA)

at a glance

Business Fittings, electrical locking systems
Field of business B2B
Measures Optimization and rollout of the B2B platform, Intershop migration
Technologies Intershop Commerce Suite
Web www.haefele.de

Häfele