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At a glance

Client: A global leading bus manufacturer

Industry: Automotive

Business: B2B

Technology: commercetools


The client is a global leading bus manufacturer who develops sustainable solutions for the mobility problems of the future.

bus in berlin

diconium expertise

Commerce Consulting
Digital Sales

Our story



 A leading international bus manufacturer comissioned diconium with building a digital platform - their vision: a central customer portal for bus customers with bundled commerce activities, all based on a headless commerce solution.The client wanted implementation of a shop and services to serve as a contact point for all concerns and spare part provision.



The Challenge

A central platform for end consumers with integrated commerce functionality

A directed and for customer vehicles more user-friendly product search, detail pages, and ordering route

Depiction of a complex and multi-level sales models under the integration of internal and external service partners

Linking SAP to pricing and order conferral

A comprehensive configurable availability check with linkage to multiple external systems

The creation of a PIM system to maintain and enrich product data



Our solution

diconium built a platform for B2B, after sales, and services based on commercetools. Thanks to our solution, it's now possible to personally access replacement parts and services for bus fleets.
An intellegent customer guidance simplifies product searches and enables availability checks and direct orders. With the service function, it's even possible to administrate and manage a bus fleet via digital services.



A central and personalized user interface for all relevant services

Increased revenue and transfer to the online platform

Streamlined access to replacement parts and services through an ideal customer journey

Simple access to all functions with a simple sign on

A fast rollout and high user acceptance

A direct bundling of large customers through standardized interfaces

A comprehensive promotion function with targeted customization for local markets

Expertises used

Commerce Consulting
Digital Sales
Commerce Consulting
Digital Sales
Commerce Consulting

diconium provides a flawless end-to-end solution. Unlike other e-commerce service providers, we independently customize your software based on the portfolios of leading providers.

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Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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