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At a glance

Industry: Consumer goods

Geschäftsfeld: B2B / B2C

Technologie: SAP Hybris & CoreMedia

The company is a well-established drugstore chain in Germany with a large number of stores and employees. 

The aim of the project was to equip the client for all digital commerce activities. In addition, the impact of the digital commerce strategy on the client's organisation, processes and IT was to be identified. Our task was to develop a business and operating model for B2C and B2B and to support the design and development of the MCR shop platform.

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diconium expertise 

Innovation & Strategy
Commerce Consulting

Our story


The Challenge

Although the company sees retail as its core competence, it entered online retail later than its competitors. The challenge for diconium was to ensure that knowledge was built up as efficiently as possible while at the same time providing strategic and conceptual support for the market entry.



Our Solutions

After a competitive analyses and the conception of a value chain throughout all relevant business areas, we strategically advised the client in regard to their B2C business. Adjustments for their B2B business followed in further stages, leading to a platform for all e-commerce activities.

Implementation of extensive benchmarks and competitive analyses to enable the operation of a digital commerce business model with workshop series and know-how transfers

Definition of a sourcing strategy and implementation of vendor selection (fulfillment service provider & digital commerce platform)

Strategic positioning and elaborated business model

Quantitative business case scenarios for market entry

Defined requirements for the operating model

Defined multi-channel retailing process

Selected digital commerce platform

Selected fulfillment service provider




Successful execution of an innovative online store for both B2C and B2B, following strategic guidance and consultation. Ongoing assistance in platform development and continuous support for the implementation and growth of the store.

Our services for a drug store chain

Innovation & Strategy
Commerce Consulting
Innovation & Strategy
Commerce Consulting
Innovation & Strategy

We are digital evangelists! We design digital business models, establish the strategic foundation, and develop the necessary capabilities for our clients - from technology and processes to organization and culture. As catalysts, transformation partners, and digital experts, we help our clients achieve measurable and sustainable success.

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Your contact at diconium

Axel Wetten
senior business development manager

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