At a glance
Client: A worldwide leading insurance company
Technology: Adobe Experience Manager
Radically new and simple processes for a digital customer experience from start to finish: the landing page for this digital retirement planning product is completely tailored to the lifestyle of the younger generation.
Young people need to make private provision. However, inflexible offers often stand in the way. Our client's aim: to make retirement planning platform convincing and radically easy to handle that young people would simply start putting money aside for the future.
The flexibility of the new product offers the target group of 25 to 45 year-olds a low-threshold introduction to the topic of retirement planning. No long-term payment obligations, a low entry fee, and uncomplicated digital handling make this offer to a pension product that is completely tailored to the lifestyle of the younger generation. From the first contact, everything works digitally: the contract can be concluded from the website and can then be managed completely online. This makes planning for the future less abstract, more tangible and, above all, convenient.
User Experiences combined on one platform
Seamless Customer Journey
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