At a glance
Industry: Business Equipment
Business: B2B
Technology: SAP Hybris
Web: www.kaiserkraft.de
Kaiser+Kraft is Europe's leading B2B mail order company for office, business and warehouse equipment. Around 1,000 employees take care of customers' wishes and concerns. Over 50,000 products for operations, transport, warehouse, environment and office can be ordered via catalog, app and web.
- ~1,000 employees
- 20 country subsidiaries
- 50,000 products
Based on the Hybris B2B Accelerator, diconium developed an optimized and user-friendly webshop for Kaiser+Kraft, which features a fresh design and numerous new functions.
Our story
01
The Challenge
Provide upgradeable B2B multi-client base
Design brand stores for customer-oriented, rapid rollout
Support three brand relaunches (KAISER+KRAFT, gaerner, KWESTO)
02
Our solution
03
Successes
Expertises used
Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy
Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.
UX Consulting
Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.
Content Strategy & Management
Companies want to inspire their users with relevant content. The challenge: to reach the right customers in the right context with the right message. Based on the needs and habits of potential customers, diconium creates content strategies that generate new leads and advance the positioning of your brand.
“Good work! After the successful relaunch of 31 B2B online stores, we are now looking forward to further, future-oriented e-commerce projects with diconium. On the one hand, we are working together on new functions that make shopping in the store even easier and thus even better for our customers; on the other hand, we are following relevant trends in order to be able to react quickly and agilely to both market and new consumer needs. Of course, such projects require a lot of proximity and trust, and with diconium we have found exactly the right partner for this. The success proves us right: not only have we taken our online store one step further towards the future, but we have also gained a lot of experience and new satisfied customers.”
Dirk Lessing
Executive Board Business | TAKKT EUROPE
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