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At a glance

Industry: Business Equipment

Business: B2B

Technology: SAP Hybris



Kaiser+Kraft is Europe's leading B2B mail order company for office, business and warehouse equipment. Around 1,000 employees take care of customers' wishes and concerns. Over 50,000 products for operations, transport, warehouse, environment and office can be ordered via catalog, app and web.

  • ~1,000 employees
  • 20 country subsidiaries
  • 50,000 products

Based on the Hybris B2B Accelerator, diconium developed an optimized and user-friendly webshop for Kaiser+Kraft, which features a fresh design and numerous new functions.


Our story


The Challenge

Provide upgradeable B2B multi-client base 


Design brand stores for customer-oriented, rapid rollout 


Support three brand relaunches (KAISER+KRAFT, gaerner, KWESTO)


Our solution
Based on the hybris B2B accelerator, diconium developed an optimized and user-friendly web store for the company, which features a fresh design and numerous new functions. The product comparison, which for the first time allows the comparison of up to three articles, and the notepad function are available as practical shopping aids and enable an even more comfortable shopping experience in 34 country stores with 16 languages.
Flexible display of product overviews as well as automatically reloading content
Quick order function for logged-in customers
Capture and refinement of 28,000 product records
Implementation based on Hybris


Flexible and upgradeable B2B multi-client base platform for brand stores with different requirements
B2B-optimized design and concept
Simplified shopping through B2B features and processes
Awarded at the Shop Usability Award 2014, winner "B2B Shop" Swiss E-Commerce-Award 2015

Expertises used

Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy

Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.

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Good work! After the successful relaunch of 31 B2B online stores, we are now looking forward to further, future-oriented e-commerce projects with diconium. On the one hand, we are working together on new functions that make shopping in the store even easier and thus even better for our customers; on the other hand, we are following relevant trends in order to be able to react quickly and agilely to both market and new consumer needs. Of course, such projects require a lot of proximity and trust, and with diconium we have found exactly the right partner for this. The success proves us right: not only have we taken our online store one step further towards the future, but we have also gained a lot of experience and new satisfied customers.

Dirk Lessing

Executive Board Business | TAKKT EUROPE

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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