Kaiser + Kraft

At a glance

Industry: Business Equipment

Business: B2B

Technology: SAP Hybris

Kaiser+Kraft is Europe's leading B2B mail order company for office, business and warehouse equipment. Around 1,000 employees take care of customers' wishes and concerns. Over 50,000 products for operations, transport, warehouse, environment and office can be ordered via catalog, app and web.

~1,000 employees
20 country subsidiaries
50,000 products

Based on the Hybris B2B Accelerator, diconium developed an optimized and user-friendly webshop for Kaiser+Kraft, which features a fresh design and numerous new functions.

Our story

01

The Challenge

Provide upgradeable B2B multi-client base

Design brand stores for customer-oriented, rapid rollout

Support three brand relaunches (KAISER+KRAFT, gaerner, KWESTO)

02

Our solution

Based on the hybris B2B accelerator, diconium developed an optimized and user-friendly web store for the company, which features a fresh design and numerous new functions. The product comparison, which for the first time allows the comparison of up to three articles, and the notepad function are available as practical shopping aids and enable an even more comfortable shopping experience in 34 country stores with 16 languages.

Flexible display of product overviews as well as automatically reloading content

Quick order function for logged-in customers

Capture and refinement of 28,000 product records

Implementation based on Hybris

03

Successes

Flexible and upgradeable B2B multi-client base platform for brand stores with different requirements

B2B-optimized design and concept

Simplified shopping through B2B features and processes

Awarded at the Shop Usability Award 2014, winner "B2B Shop" Swiss E-Commerce-Award 2015

Expertises used

Innovation & Strategy

UX Consulting

Content Strategy & Management

Innovation & Strategy

UX Consulting

Content Strategy & Management

Innovation & Strategy

Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.