Medical aesthetics

Utilizing the new possibilities of generative AI, we have created new added value for employees and end customers in the form of a chatbot and a digital assistant for a client in the field of aesthetic medicine. The key challenge: in the client's safety-critical application field, the AI must take into account a wide range of regulatory requirements and must not hallucinate or invent facts. Thus, the bot must reliably identify critical issues at all times and respond to them with clearly defined answers. At the same time, the use of AI should have the greatest possible impact on the company's value creation.
 

In a joint workshop, our AI experts worked with the client to identify suitable AI use cases and focus on their individual challenges and potential. Through in-depth interviews, analyses, and co-creation sessions, two generative AI chatbots were identified as suitable use cases with the greatest benefit for value creation.

With the digital assistant, we developed a helpful AI tool for the company's employees in the field of medical aesthetics that offers them secure and compliant access to GPT4 and all relevant company information. The assistant decides independently whether the user request is aimed at internal company information or whether it wants to make use of the general capabilities of the AI.

For our client's B2C website, we created an AI chatbot that answers consumers' questions about the products in a targeted and personalized manner, taking the user experience to a whole new level.

To ensure trustworthy AI in the strictly regulated pharmaceutical sector, our experts taught the AI to identify critical dialog topics. The bot does not respond to these with “free conversation”, but with defined answers. However, the free dialog is also based on a carefully checked knowledge database, which the AI accesses to formulate its answers.

Our client is successfully entering the AI age with two innovative applications. The company uses the digital assistant to support its employees with central standard processes. These include daily routine tasks such as translations in international correspondence or the processing of documents (e.g. medical studies), which are completed much more efficiently thanks to the generative AI solution's Large Language Model (LLM).

The generative AI chatbot on the B2C website provides consumers with personalized answers to product-related questions in a human-like interaction, saving them time spent searching for product information. This significantly improved the user experience of the site. 
The next steps to further utilize the potential of AI are already planned. We will continue to support our client as a reliable transformation partner in the future.