At a glance
The client: Biggest instant printing provider in Germany
The field: Print technology / photography
The Business: B2C
The Technology: Web AR and the mixed reality content management system of Appearition
A global corporation in the field of photography and world market leader in instant retail photo printing. The collaboration with diconium has existed for over 20 years.
diconium expertise
Our Story
01
Task
Photo products like printed mugs are popular gift ideas and don't just appeal to younger target groups. The client set a goal to generate a world of experience at the point-of-sale and to design an emotional process from virtual try-on to purchase. This type of product preview helps avoid misprints and unnecessary waste. To achieve this, diconium, in collaboration with Appearition, was tasked with developing an AR software solution.
02
The Challenge
The biggest challenges arose on one hand from ensuring a technically flawless and intuitive mapping that is still displayed fluidly on fast moving objects. On the other hand, the construction of survey popups for customer feedback posed a challenge. It was also important for both the client and diconium to completely avoid storing customer data like photos.
03
The solution
Web AR and the mixed reality content management system of the contractor Appearition make it possible to bring augmented reality content to every mobile device - whether on iOS, Android, or Windows - and thus to facilitate an exchange of content in the easiest way.
Based on Web AR technology, diconium developed an extensive software solution - from the augmented reality platform to the last adjustments to the AGB. With this unique type of product experience/virtual try-on, product samples at the point-of-sale inspires, excites, and creates a new purchase impulse.
04
Successes
The product is currently in the testing phase. The software solution won't be deployed in drugstores. Its deployment is conceivable in amusement parks and everywhere where souvenir photos are printed on objects.
Our Services
Customer Experience
Technology Solutions
Customer Experience
Technology Solutions
Customer Experience
A successful customer experience is based on the users' needs and habits. diconium translates these insights into design decisions. This enables us to get the best out of your digital products.
Technology Solutions
Successful digital business models are based on innovative technology. diconium offers software, IT architecture, cloud solutions, as well as commerce and marketing platforms that turn your company into a digital leader.
Interested in this topic?
Your contact at diconium
Endress + Hauser
On the web, you have to be visible, accessible and authentic. In cooperation with our client...
Read moreMann + Hummel
diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic...
Read moreInsurance
Radically new and simple processes for a digital customer experience from start to finish: the...
Read moreKodak Alaris
Year after year, millions of orders run through the Kodak Digital Fulfillment System stably and...
Read moreTech company
Which in-car data can be used to offer the most attractive services that are both...
Read moreEDEKA
Together with EDEKA Minden, diconium created a concept on the basis of which the new...
Read more