Photography

Photo products like printed mugs are popular gift ideas and don't just appeal to younger target groups. The client set a goal to generate a world of experience at the point-of-sale and to design an emotional process from virtual try-on to purchase. This type of product preview helps avoid misprints and unnecessary waste. To achieve this, diconium, in collaboration with Appearition, was tasked with developing an AR software solution. 

The biggest challenges arose on one hand from ensuring a technically flawless and intuitive mapping that is still displayed fluidly on fast moving objects. On the other hand, the construction of survey popups for customer feedback posed a challenge. It was also important for both the client and diconium to completely  avoid storing customer data like photos.

Web AR and the mixed reality content management system of the contractor Appearition make it possible to bring augmented reality content to every mobile device - whether on iOS, Android, or Windows -  and thus to facilitate an exchange of content in the easiest way.

Based on Web AR technology, diconium developed an extensive software solution - from the augmented reality platform to the last adjustments to the AGB. With this unique type of product experience/virtual try-on, product samples at the point-of-sale inspires, excites, and creates a new purchase impulse.

The product is currently in the testing phase. The software solution won't be deployed in drugstores. Its deployment is conceivable in amusement parks and everywhere where souvenir photos are printed on objects.