Skip to content

At a glance

The client: Biggest instant printing provider in Germany

The field: Print technology / photography

The Business: B2C

The Technology: Web AR and the mixed reality content management system of Appearition


A global corporation in the field of photography and world market leader in instant retail photo printing. The collaboration with diconium has existed for over 20 years.


diconium expertise

Customer Experience
Technology Solutions


Our Story



Photo products like printed mugs are popular gift ideas and don't just appeal to younger target groups. The client set a goal to generate a world of experience at the point-of-sale and to design an emotional process from virtual try-on to purchase. This type of product preview helps avoid misprints and unnecessary waste. To achieve this, diconium, in collaboration with Appearition, was tasked with developing an AR software solution. 


The Challenge

The biggest challenges arose on one hand from ensuring a technically flawless and intuitive mapping that is still displayed fluidly on fast moving objects. On the other hand, the construction of survey popups for customer feedback posed a challenge. It was also important for both the client and diconium to completely  avoid storing customer data like photos.


The solution

Web AR and the mixed reality content management system of the contractor Appearition make it possible to bring augmented reality content to every mobile device - whether on iOS, Android, or Windows -  and thus to facilitate an exchange of content in the easiest way.

Based on Web AR technology, diconium developed an extensive software solution - from the augmented reality platform to the last adjustments to the AGB. With this unique type of product experience/virtual try-on, product samples at the point-of-sale inspires, excites, and creates a new purchase impulse.




The product is currently in the testing phase. The software solution won't be deployed in drugstores. Its deployment is conceivable in amusement parks and everywhere where souvenir photos are printed on objects.

Our Services

Customer Experience
Technology Solutions
Customer Experience
Technology Solutions
Customer Experience

A successful customer experience is based on the users' needs and habits. diconium translates these insights into design decisions. This enables us to get the best out of your digital products. 

Read more

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

More Success Stories

Learn how we have empowered our customers and get to know our solutions

Success Stories

Endress + Hauser
Mann + Hummel
Kodak Alaris
Tech company