Tech Company

At a glance

Client: A global technology company

Industry: Automotive, Sensors

Business: B2B

Which in-car data can be used to offer the most attractive services that are both customer-centric and cost-optimized? diconium has found the answers for a global technology company.

Our story

01

The Challenge

"Data is the new gold, as long as you know how to mine and sell it" - Our client had the opportunity to collect an abundance of sensor data of unprecedented quality and frequency. The goal was to find out if there are use cases and a market for this kind of data. diconium was entrusted to identify the market need within the specific target customer groups. We validated our estimate prices and possible revenues both on a quantitative and qualitative level. This contribution allowed our customer to decide whether or not to pursue the opportunity to implement a data based business model.

02

Our solution

Value class analysis of the data and identification of common monetarization options

Price estimation by cross-referencing existing data marketplace offerings

Market and demand estimation through Google Trend analysis

Quantitative validation in identified target groups

Qualitative validation through interviews with potential consolidation of results in the form of a market model and high-level business case

03

Successes

Identification and prioritization of relevant use cases

Quantitative evaluation in terms of monetarization, e.g., by drawing analogies to comparable reference projects

Validation of revenue potential by determining the willingness to pay of potential customers and market size estimation

Expertises used

Business Model Generation

Data Science

Data Strategy

Business Model Generation

Data Science

Data Strategy

Business Model Generation

Position your business perfectly in the market, define suitable KPIs and coordinate your sales channels. Revolutionize your business model and your digital commerce strategy thanks to our expertise. We determine and optimize customer segments, value proposition, sales channels, resources, partners, cost structure and revenue streams.