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At a glance

Client: A global technology company

Industry: Automotive, Sensors

Business: B2B


Which in-car data can be used to offer the most attractive services that are both customer-centric and cost-optimized? diconium has found the answers for a global technology company.


Our story


The Challenge

"Data is the new gold, as long as you know how to mine and sell it" - Our client had the opportunity to collect an abundance of sensor data of unprecedented quality and frequency. The goal was to find out if there are use cases and a market for this kind of data. diconium was entrusted to identify the market need within the specific target customer groups. We validated our estimate prices and possible revenues both on a quantitative and qualitative level. This contribution allowed our customer to decide whether or not to pursue the opportunity to implement a data based business model. 


Our solution
Value class analysis of the data and identification of common monetarization options 

Price estimation by cross-referencing existing data marketplace offerings

Market and demand estimation through Google Trend analysis

Quantitative validation in identified target groups 

Qualitative validation through interviews with potential consolidation of results in the form of a market model and high-level business case


use cases

Identification and prioritization of relevant use cases 


Quantitative evaluation in terms of monetarization, e.g., by drawing analogies to comparable reference projects


 Validation of revenue potential by determining the willingness to pay of potential customers and market size estimation 

Expertises used

Business Model Generation
Data Science
Data Strategy
Business Model Generation
Data Science
Data Strategy
Business Model Generation

Position your business perfectly in the market, define suitable KPIs and coordinate your sales channels. Revolutionize your business model and your digital commerce strategy thanks to our expertise. We determine and optimize customer segments, value proposition, sales channels, resources, partners, cost structure and revenue streams.

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Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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