At a glance
Client: A global technology company
Industry: Automotive, Sensors
Business: B2B
Which in-car data can be used to offer the most attractive services that are both customer-centric and cost-optimized? diconium has found the answers for a global technology company.
Our story
01
The Challenge
"Data is the new gold, as long as you know how to mine and sell it" - Our client had the opportunity to collect an abundance of sensor data of unprecedented quality and frequency. The goal was to find out if there are use cases and a market for this kind of data. diconium was entrusted to identify the market need within the specific target customer groups. We validated our estimate prices and possible revenues both on a quantitative and qualitative level. This contribution allowed our customer to decide whether or not to pursue the opportunity to implement a data based business model.
02
Our solution
Price estimation by cross-referencing existing data marketplace offerings
Market and demand estimation through Google Trend analysis
Quantitative validation in identified target groups
Qualitative validation through interviews with potential consolidation of results in the form of a market model and high-level business case
03
Successes
Identification and prioritization of relevant use cases
Quantitative evaluation in terms of monetarization, e.g., by drawing analogies to comparable reference projects
Validation of revenue potential by determining the willingness to pay of potential customers and market size estimation
Expertises used
Business Model Generation
Data Science
Data Strategy
Business Model Generation
Data Science
Data Strategy
Business Model Generation
Position your business perfectly in the market, define suitable KPIs and coordinate your sales channels. Revolutionize your business model and your digital commerce strategy thanks to our expertise. We determine and optimize customer segments, value proposition, sales channels, resources, partners, cost structure and revenue streams.
Data Science
Data-driven end-to-end value creation opens up opportunities for your customer offering and for your company management: data architectures and methods for Artificial Intelligence revolutionize personalized applications, interactive assistants create new customer experiences and the real-time connection of intelligent IoT devices increases efficiency in distribution and value chains.
Data Strategy
If data is the gold of the 21st century, loyal customers are the platinum. Thus, a data strategy will not only help you to collect data, but also to learn from it and to use it to turn your customers into fans. diconium assists you in the creation, tool selection and implementation of a data-driven strategy.
Interested in this topic?
Your contact at diconium
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