Establishment of an agile Daimler unit within two years - Cinteo

Digital Advisory
A success story in fast motion: a few weeks after the founding of this company for Daimler AG, there were the first success stories; after only two years, a fully formed unit that realizes products agilely and quickly.

Our story

01

The Challenge

 

The challenge was to rapidly implement products and services while attracting highly qualified employees and introducing an agile corporate culture. Additionally, it was essential to build the Group's digital competence and create office spaces that support new ways of working, ensuring a seamless integration of innovation and efficiency within the organization.

02

Our Solution

Established and evolved corporate structures often leave little room for quick decisions. Yet agility is perhaps the most important success factor in the digital age. CINTEO GmbH is the brainchild of this philosophy: on the one hand, a separate unit operated by diconium that worked with agile methods. On the other hand, CINTEO allowed the company to build up its own expertise - as an inner nucleus of the digital transformation, so to speak. 

03

Successes

The successes achieved include the implementation of comprehensive projects like the Digital Commerce Platform, enabling global scaling of products and services. Remarkably, 90 highly qualified employees, primarily in IT, were recruited within just 26 months. The initiative also garnered prestigious awards, including the Red Dot Design Award and the German Online Communication Award. Notably, CINTEO was successfully integrated into Daimler AG in just two years, demonstrating a strong commitment to innovation and collaboration.

CINTEO is a story of rapid success. This company achieved initial success a few weeks after its founding for Daimler AG. After only two years, a fully formed unit that realizes products agilely and quickly. At the same time, CINTEO - and the resulting Mercedes-Benz.io - was a talent magnet that sustainably strengthens Daimler's expertise. Without the close cooperation with diconium, this development would not have been possible.

Sabine Scheunert

Vice President Digital & IT Sales/Marketing / Mercedes Benz Cars

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ABOUT CINTEO

Industry: Automotive, IT

Business: B2B

Web: www.mercedes-benz.io

As the inventor of the automobile, Daimler AG is also shaping the mobility of the future. To this end, the Group is transforming itself from an automaker into a mobility provider, meeting changing customer expectations and winning new markets.

  • 164.3 million € revenue (2017)
  • ~ 289 employees
  • > 3 million vehicles sold
  • Represented in almost every country of the world.
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