EDEKA

At a glance

Industry: Retail

Business: B2C

Technology: Intershop 7

Edeka Minden-Hannover mbH is the Edeka regional company with the highest turnover nationwide.

11.259,5 Mio.€ turnover (2022)
26.720 employees

Together with EDEKA Minden, diconium created a concept on the basis of which the new implementation of the store system was realized and multiplied.

Our story

01

The Challenge

Re-implement online store platform on Intershop 7

Rebuild commerce platform on new technology

Integrate existing IT infrastructure

02

Our solution

Together with Edeka Minden, diconium created a concept on the basis of which the new implementation of the store system was realized. The multi-client capable system formed the basis for a fast and cost-efficient rollout of further stores and brands.

Migration to the latest Intershop platform

Continuous further development of the e-commerce platform and launch of additional clients

03

Successes

Central platform (content, ordering, research)

Integration/merger of services/third-party services

Seamless user experience

Fewer incorrect orders

Stronger customer loyalty

Expertises used for EDEKA

E-Commerce Strategy

UX Consultung

E-Commerce Strategy

UX Consultung

E-Commerce Strategy

E-commerce is more than selling products online. It's about offering the customer a mix of products and content, digital sales and marketing channels (including retail if necessary), combined digital services and an appropriate user experience. All tailored to the needs of the customer and the resulting Customer Journey.