Success Stories

Galeria Kaufhof

Relaunch & Integration of Galeria Kaufhof's integrated online store

Software engineering, integration & testing
Diconium supported Galeria Kaufhof with creation, consultation and implementation for its relaunch. Today, the online store links virtual and stationary business.

Our story

01

The Challenge

 

We successfully developed a sustainable e-commerce strategy and relaunched the online store.

02

Our Solution

The holistic approach to creation, project consulting, and implementation has transformed the shopping experience, expanding the product offering from 3,000 to 40,000 items. The new online store seamlessly connects the virtual and physical retail environments, allowing customers to have their orders delivered to stores or returned there. In numbers, the project includes 657 online pages, 1,384 graphic elements, and 19,642 created data records. This is the essence of perfect multi-channel retailing.

We developed a sustainable e-commerce strategy and built a powerful, scalable e-commerce platform focused on service and experience-oriented presentation. Additionally, we enhanced visual merchandising and expanded the product range to include "fashion."

03

Successes

The central platform integrates content, ordering, and research, providing a seamless user experience. By merging services and incorporating third-party solutions, we’ve significantly reduced the number of incorrect orders. This approach not only enhances operational efficiency but also fosters stronger customer loyalty.

Thanks to diconium's efficient project management, we were able to meet our ambitious live deadline. In design, content and consulting, diconium did a tremendous job.

Torsten Waack van Wasen

Head of eCommerce / GALERIA Kaufhof GmbH

diconium_case_study_galeria_kaufhof

ABOUT GALERIA KAUFHOF

Industry: Retail

Business: B2C

Technology: SAP Hybris

Web: www.galeria-kaufhof.de

Galeria Kaufhof - the Cologne-based company stands for the tradition and future of the European department store. Founded in 1879, the company offers its customers an inspiring shopping experience in 96 stores nationwide - characterized by quality, service, advice and innovations. 

  • 2,6 billion € revenue (2021/22)
  • ~2 million visitors daily
  • 110 stores
05_1105 case_study_galeria_kaufhof

ready to update your business?

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Axel Wetten

senior business development manager

Axel+Wetten

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