At a glance
Industry: Retail
Business: B2C
Technology: SAP Hybris
Galeria Kaufhof - the Cologne-based company stands for the tradition and future of the European department store. Founded in 1879, the company offers its customers an inspiring shopping experience in 96 stores nationwide - characterized by quality, service, advice and innovations.
- 2,6 billion € revenue (2021/22)
- ~2 million visitors daily
- 110 stores
diconium supported Galeria Kaufhof with creation, consultation and implementation for its relaunch. Today, the online store links virtual and stationary business.
Our story
01
The Challenge
02
Our solution
03
Successes
Integration/merger of services/third-party services
Seamless user experience
Fewer incorrect orders
Stronger customer loyalty
Expertises used
UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting
Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.
Content Strategy & Management
Companies want to inspire their users with relevant content. The challenge: to reach the right customers in the right context with the right message. Based on the needs and habits of potential customers, diconium creates content strategies that generate new leads and advance the positioning of your brand.
Innovation & Strategy
Digital change requires new company perspectives: customer-, market- and employee-centered, information-driven, agile and holistic. Then, digitization offers enormous opportunities for products and processes. As a companion and expert in digital strategy consulting, we help you to find suitable and efficient methods and innovative ideas for your business model.
“Thanks to diconium's efficient project management, we were able to meet our ambitious live deadline. In design, content and consulting, diconium did a tremendous job.”
Torsten Waack van Wasen
Head of eCommerce | GALERIA Kaufhof GmbH
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