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At a glance

Industry: Retail

Business: B2C

Technology: SAP Hybris



Galeria Kaufhof - the Cologne-based company stands for the tradition and future of the European department store. Founded in 1879, the company offers its customers an inspiring shopping experience in 96 stores nationwide - characterized by quality, service, advice and innovations. 

  • 2,6 billion € revenue (2021/22)
  • ~2 million visitors daily
  • 110 stores

diconium supported Galeria Kaufhof with creation, consultation and implementation for its relaunch. Today, the online store links virtual and stationary business.


Our story


The Challenge
Developing a sustainable e-commerce strategy & Relaunch online store


Our solution
The holistic approach of creation, project consulting and implementation has led to an expansion of the shopping experience from 3,000 to 40,000 items. In the process, the new online store links the virtual with the stationary store. Customers can have their orders delivered to stores or return them there. In figures, the project looks like this: 657 pages online, 1,384 graphic elements and 19,642 data records created. This is what perfect multi-channel retailing looks like.
Development of a sustainable e-commerce strategy
Development of a powerful and scalable e-commerce platform with a focus on service and experience-oriented presentation
Visual merchandising and expansion of the product range to include "fashion"


Central platform (content, ordering, research)

Integration/merger of services/third-party services

Seamless user experience

Fewer incorrect orders

Stronger customer loyalty

Expertises used

UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting
Content Strategy & Management
Innovation & Strategy
UX Consulting

Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.

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Thanks to diconium's efficient project management, we were able to meet our ambitious live deadline. In design, content and consulting, diconium did a tremendous job.

Torsten Waack van Wasen

Head of eCommerce | GALERIA Kaufhof GmbH

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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