Galeria Kaufhof

At a glance

Industry: Retail

Business: B2C

Technology: SAP Hybris

Galeria Kaufhof - the Cologne-based company stands for the tradition and future of the European department store. Founded in 1879, the company offers its customers an inspiring shopping experience in 96 stores nationwide - characterized by quality, service, advice and innovations.

2,6 billion € revenue (2021/22)
~2 million visitors daily
110 stores

diconium supported Galeria Kaufhof with creation, consultation and implementation for its relaunch. Today, the online store links virtual and stationary business.

Our story

01

The Challenge

Developing a sustainable e-commerce strategy & Relaunch online store

02

Our solution

The holistic approach of creation, project consulting and implementation has led to an expansion of the shopping experience from 3,000 to 40,000 items. In the process, the new online store links the virtual with the stationary store. Customers can have their orders delivered to stores or return them there. In figures, the project looks like this: 657 pages online, 1,384 graphic elements and 19,642 data records created. This is what perfect multi-channel retailing looks like.

Development of a sustainable e-commerce strategy

Development of a powerful and scalable e-commerce platform with a focus on service and experience-oriented presentation

Visual merchandising and expansion of the product range to include "fashion"

03

Successes

Central platform (content, ordering, research)

Integration/merger of services/third-party services

Seamless user experience

Fewer incorrect orders

Stronger customer loyalty

Expertises used

UX Consulting

Content Strategy & Management

Innovation & Strategy

UX Consulting

Content Strategy & Management

Innovation & Strategy

UX Consulting

Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.