Success Stories

Green Tech Week CARIAD

Green Tech Week CARIAD

How to position yourself as a thought leader for digital sustainability

Sustainability Transformation

Our story

01

Mission

 

In the era of digital sustainability, the mobility sector has emerged as a pivotal arena for innovation. However, the path to change requires more than technological advances and innovative thinking. To truly harness the full potential of any paradigm shift, effective change management is imperative. In this project, we are not highlighting a technical solution, but rather the goal of a digital software player to be a pioneer in green tech!  

With the inception of a Green Tech Week for CARIAD, the emphasis on "employees" was evident from the outset. How can we actively engage and empower them in the pursuit of digital sustainability? How do we cultivate a culture of proactive engagement and forward-thinking internally to unlock the promising possibilities of sustainability within the mobility sector? 

02

Challenges

 

The imperative for innovation and transformation within the mobility industry is growing, fueled by escalating sustainability demands among other factors. Effective change management stands as a linchpin in facilitating a triumphant evolution. Companies must not solely focus on technological innovation; they must also prioritize equipping their teams for adaptation. Actively involving employees not only fosters acceptance but also catalyzes proactive measures, thereby expediting advancement. 

03

Solutions & highlights

Throughout the span of a week, we leveraged CARIAD to infuse innovative strategies for sustainable mobility within the company through a diverse array of formats. This initiative empowered employees to take an active role in propelling forward the sustainable transformation. Our support encompassed workshops, analyses, campaign design, event coordination featuring inject sessions and thought-provoking speakers, alongside a myriad of group-wide activities. 
 

Consequently, the company's approach to sustainable transformation was effectively communicated to employees in a comprehensible manner, bolstering initiatives across the board. Notably, the fruition of our efforts materialized in the form of a Green Coding Guide, furnishing employees with valuable insights and resources to champion digital sustainability. 

167
Participants in
Inject Session
2x
more likes on intranet articles*
15x
more comments on intranet articles*

 

1
Green Coding Guide

*compared to other intranet articles 

cariad_best_case

ABOUT CARIAD

Client: CARIAD

Industry: Automotive, IT

Business: B2B

Web: cariad.technology

CARIAD bundles the Volkswagen Group's software expertise to develop the leading technology platform in the automotive industry. Founded in 2020, CARIAD now employs over 6,000 experts worldwide who work on a scalable technology stack for all Volkswagen Group brands. 

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Veronika Abraham

digital sustainability expert

Veronika+Abraham

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