CARIAD

In the era of digital sustainability, the mobility sector has emerged as a pivotal arena for innovation. However, the path to change requires more than technological advances and innovative thinking. To truly harness the full potential of any paradigm shift, effective change management is imperative. In this project, we are not highlighting a technical solution, but rather the goal of a digital software player to be a pioneer in green tech!  

With the inception of a Green Tech Week for CARIAD, the emphasis on "employees" was evident from the outset. How can we actively engage and empower them in the pursuit of digital sustainability? How do we cultivate a culture of proactive engagement and forward-thinking internally to unlock the promising possibilities of sustainability within the mobility sector? 

Throughout the span of a week, we leveraged CARIAD to infuse innovative strategies for sustainable mobility within the company through a diverse array of formats. This initiative empowered employees to take an active role in propelling forward the sustainable transformation. Our support encompassed workshops, analyses, campaign design, event coordination featuring inject sessions and thought-provoking speakers, alongside a myriad of group-wide activities. 

Consequently, the company's approach to sustainable transformation was effectively communicated to employees in a comprehensible manner, bolstering initiatives across the board. Notably, the fruition of our efforts materialized in the form of a Green Coding Guide, furnishing employees with valuable insights and resources to champion digital sustainability.