Green Tech Week
How to position yourself as a thought leader for digital sustainability
At a glance
Client: CARIAD
Industry: Automotive, IT
Business: B2B
Web: cariad.technology
CARIAD bundles the Volkswagen Group's software expertise to develop the leading technology platform in the automotive industry. Founded in 2020, CARIAD now employs over 6,000 experts worldwide who work on a scalable technology stack for all Volkswagen Group brands.
Our Journey
01
Mission
In the era of digital sustainability, the mobility sector has emerged as a pivotal arena for innovation. However, the path to change requires more than technological advances and innovative thinking. To truly harness the full potential of any paradigm shift, effective change management is imperative. In this project, we are not highlighting a technical solution, but rather the goal of a digital software player to be a pioneer in green tech!
With the inception of a Green Tech Week for CARIAD, the emphasis on "employees" was evident from the outset. How can we actively engage and empower them in the pursuit of digital sustainability? How do we cultivate a culture of proactive engagement and forward-thinking internally to unlock the promising possibilities of sustainability within the mobility sector?
02
Challenges
The imperative for innovation and transformation within the mobility industry is growing, fueled by escalating sustainability demands among other factors. Effective change management stands as a linchpin in facilitating a triumphant evolution. Companies must not solely focus on technological innovation; they must also prioritize equipping their teams for adaptation. Actively involving employees not only fosters acceptance but also catalyzes proactive measures, thereby expediting advancement.
03
Solutions & highlights
Throughout the span of a week, we leveraged CARIAD to infuse innovative strategies for sustainable mobility within the company through a diverse array of formats. This initiative empowered employees to take an active role in propelling forward the sustainable transformation. Our support encompassed workshops, analyses, campaign design, event coordination featuring inject sessions and thought-provoking speakers, alongside a myriad of group-wide activities.
Consequently, the company's approach to sustainable transformation was effectively communicated to employees in a comprehensible manner, bolstering initiatives across the board. Notably, the fruition of our efforts materialized in the form of a Green Coding Guide, furnishing employees with valuable insights and resources to champion digital sustainability.
167
Participants in
Inject Session
2x
more likes on intranet articles*
15x
more comments on intranet articles*
1
Green Coding Guide
*compared to other intranet articles
Our Services for CARIAD
More about Sustainability Transformation >We enlighten
We position ourselves
We plan
We bring the concept to life
We enlighten
We position ourselves
We plan
We bring the concept to life
We enlighten
- How can we consider mobility alongside digital sustainability in the same context?
- What mechanisms do digital products and technologies create to promote energy-efficient software?
- What does this mean for me on an individual level? On a company level?
- What can we achieve and within what framework?
- What is our most important target group and how can we best reach them?
We position ourselves
- What level of radiance do we aim to achieve, both internally and externally?
- How can we encourage the company to embrace Sustainable Tech more fervently?
We plan
- How can we set up a strong campaign across all important channels?
- Which touchpoints should not be forgotten?
We bring the concept to life
The result of our work is a campaign that makes our plans heard on channels (such as the intranet, MS Teams, and e-mail and externally via social media:
Under the key message "We shape mobility for future generations to come - digital and sustainable", we were able to formulate a set of values with which participating CARIAD employees feel addressed and involved.
What’s next?
Your contact at diconium
Veronika Abraham
digital sustainability expert
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