Brand platform with integrated shop
A completely new brand presence: content, services and shopping products are now bundled on one platform for the first time.


Industry: IT services

Business: B2B

Technology: SAP Hybris

diconium expertise: Consulting, conception, UX design, implementation



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Brand platform with integrated shop


Bechtle is one of the most successful IT service providers in Europe. For more than three decades, the largest independent IT system house has stood for IT competence, strength, partnership, and a forward-looking approach.

5.37 billion € revenue (2019)

> 12,000 employees in Europe

> 70,000 customers

75 IT system houses (DACH)


  • Consolidate all Bechtle websites on a central brand platform
  • Implement brand-driven, visionary online presence with integrated store
  • Intelligent cross-selling of proprietary portfolio
  • portfolio of products and services
  • Adapt for country markets
  • Combine comprehensive content, services, and store products in a unified presence and make it intuitively accessible to users


diconium has combined Bechtle's complete portfolio of products and B2B services on a single platform, thereby enabling content synergies and cross-selling opportunities between corporate content and store products. The innovation is in the details, especially in the store, which has been completely rethought and now follows the motto "less is more". Now the upper area of the product pages is aimed at pragmatists who want to buy quickly. Specialists learn more about the details and features of the product as they scroll. 



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The demand for usability and accessibility is supported by a clear, fully responsive flat design and provides a generous, clear image on large viewports.  

  • Conceptual and technical consulting
  • Concept
  • UX design
  • Implementation on SAP Hybris basis
  • Scaling to different markets


  • Holistic digital presence with the ability to intelligently link corporate content with store, service, and training content
  • User-centric, fully responsive site
  • Replacement and integration of the Public Shop and the regular customer shop
  • Rollout in 14 European countries, implementation of country specifics
  • Connection of microservices for authorization, pricing and product data

What's next?


Your contact at diconium

Axel Wetten
senior business development manager