Digital Commerce Services
The Digital Commerce Platform (DCP) for a leading global automotive brand bundles sales and service channels; additional digital solutions improve the customer experience.


Client: A worldwide leading automotive manufacturer

Industry: Automotive

Business: B2C

Technology: SAP Hybris/Commerce Cloud, Adobe Experience Manager (AEM), Adobe Analytics, AWS

diconium Expertise: UX, Commerce, Platform, API Management, Test Management

Digital Commerce Services


The aim of the cooperation was to address new target groups and at the same time to retain customers loyal to the automobile brand. To this end, new sales channels and digital portals were to be developed as points of contact for the brand. The focus was on barrier-free access for customers, intuitive operation of the individual services and ultimately the generation of sales through added value - while maintaining the corporate identity in all markets and platforms.  


The developers at diconium found a diversified, naturally grown service infrastructure that needed to be standardized step by step. To do this, they had to adapt various offers from different sectors and countries technically and creatively and integrate them into the newly developed commerce platform. Afterwards, the customer's services were scaled for the global markets. 


Commerce Plattform

diconium developed a comprehensive e-commerce solution for the online sale of products and services such as a new and used vehicle portal, as well as stores for vehicle parts, accessories and other product groups. The core of the platform: the mobile offers subsumed under a separate umbrella brand, with which the car manufacturer opens the door to an intelligently connected world in which the vehicle actively supports the driver. The driver determines which services are activated or deactivated via the portal developed by diconium. There are numerous brand and third-party services such as localization services and status displays, personal concierge services or a remote park pilot. Customers can activate these services at any time and from any place. 

Further service developments

  • With an award-winning digital experience, customers can further individualize their dream car while waiting for delivery, receive suitable additional offers, follow the creation of the ordered vehicle in the factory in real time and immerse themselves deeply in the brand world. The Adobe Experience Manager serves as the technological basis.
  • diconium migrated the manufacturer's entry portal to AEM and further developed the site. This included the implementation of new features based on the IBM WebSphere Portal.
  • True to the motto "You say when - we say yes", diconium developed a booking tool that enables appointments to be made with respective service partners. Free appointments are displayed via a calendar and can be arranged at the push of a button. The app was developed with a focus on customer experience and performance.


With the commerce platform and further services diconium has consolidated the offers of the car manufacturer, made them easily accessible and added the possibility of additional paid instant offers. The unified CI guarantees the recognition value across national borders. 

What's next?


You contact at diconium

Anna Holz
business development executive