Torsten Waack van Wasen | Head of eCommerce | GALERIA Kaufhof GmbH
The holistic approach of creation, project consulting and implementation has led to an expansion of the shopping experience from 3,000 to 40,000 items. In the process, the new online store links the virtual with the stationary store. Customers can have their orders delivered to stores or return them there. In figures, the project looks like this: 657 pages online, 1,384 graphic elements and 19,642 data records created. This is what perfect multi-channel retailing looks like.
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