Galeria Kaufhof
Onlineshop Relaunch
diconium supported Galeria Kaufhof with creation, consultation and implementation for its relaunch. Today, the online store links virtual and stationary business.
„Thanks to diconium's efficient project management, we were able to meet our ambitious live deadline. In design, content and consulting, diconium did a tremendous job.”
Torsten Waack van Wasen | Head of eCommerce | GALERIA Kaufhof GmbH
Task
- Developing a sustainable e-commerce strategy
- Relaunch online store
SOLUTION
The holistic approach of creation, project consulting and implementation has led to an expansion of the shopping experience from 3,000 to 40,000 items. In the process, the new online store links the virtual with the stationary store. Customers can have their orders delivered to stores or return them there. In figures, the project looks like this: 657 pages online, 1,384 graphic elements and 19,642 data records created. This is what perfect multi-channel retailing looks like.
- Development of a sustainable e-commerce strategy
- Development of a powerful and scalable e-commerce platform with a focus on service and experience-oriented presentation
- Visual merchandising and expansion of the product range to include "fashion"
Successes
- Central platform (content, ordering, research)
- Integration/merger of services/third-party services
- Seamless user experience
- Fewer incorrect orders
- Stronger customer loyalty
What's next?
You contact at diconium
Anna Holz
business development executive
